Toni D’Antonio is the founder and CEO of Shake the Tree Productions, a company that creates and produces original creative content including TV, film, music, and more. She is also an award-winning actress and producer, as well as a voice-over artist.
When she was first starting out in business, she kept in mind words from her mother, a brilliant woman, who reminded Toni to make sure she was always the smartest person in the room. So she studied contract law for several years. And by the time it came time to negotiate her first distribution deal for her movie, she knew the contracts inside and out.
She still works with a lawyer but saves time and money because she’s made it her business to understand the legal aspects of her work. She taught herself the most frequently used contracts in her industry, the contract jargon, how to negotiate, create deal memos, file SAG paperwork, do workmen’s comp paperwork, find Errors & Omission insurance is and why it’s needed. All of which gave her an enormous advantage. She is able to hang with the big players and understand every aspect of her projects. In her mind, this is important, not just in the film business, but in any business.
By understanding the legal aspects of your field, you don’t miss a step, nobody can put anything over on you. To learn more about Toni and her creative content, visit Shake the Tree Productions!
